The pattern I kept seeing
Three years ago, I was working with a Series A company spending $150K a year on CRM software that didn’t do what their sales team needed. The AI pilot they’d built worked in demo. It didn’t ship to production because nobody had built the integration layer. They’d hired a custom software team to fix it. Eighteen months later, they’d had a proposal. Not software.
I watched the same story repeat. Company after company paying for software that didn’t fit, waiting for “future updates” that never came, watching their AI pilots stall because production required an integration layer nobody had built.
And I watched SaaS vendors keep charging.
Why custom software hadn’t solved it
Custom software should have been the answer. But the custom software industry had its own problems:
- 18-month timelines. Not because the software is hard. Because the process is broken.
- Proposals that don’t match delivery. The spec evolves. The price doesn’t.
- Prices that creep past the estimate. Scope creep is a feature of the business model.
I knew we could do better. We’d built integration layers for AI systems inside enterprise companies. We knew what it took to ship software that worked in production – not just in demo.
What I decided to build
I decided to build the kind of custom software company I wished existed when I was the one paying for software that didn’t fit.
Software that fits how you work. Software delivered in weeks, not 18 months. At a price that makes sense, with no hidden costs.
We’re not for everyone. If you need a big catalog of features or an AI that does “something smart” without a clear business objectives, we’re not the right fit.
But if you’re paying $150K a year for software that doesn’t do what your team needs, let’s talk.